About Us

The Lady Behind Ally Mae

I HAVE ALWAYS HAD A FLAIR AND APPRECIATION FOR BEAUTIFUL, TIMELESS CLOTHING. DURING MY TIME WORKING IN LONDON, I FELL IN LOVE WITH STREET FASHION. I HAD THE PRIVILEGE TO WORK FOR HARRODS AND FRENCH CONNECTION (FCUK), WHERE MY LOVE FOR DIFFERENT STYLES, QUALITY AND TRENDS OF FASHION DEEPENED. IT WAS HERE WHERE I STARTED TO ENVISION MY OWN ONLINE SHOP. I BELIEVE THAT TIMING IS EVERYTHING AND THAT DREAMS COME TRUE (IF YOU HAVE ENOUGH COURAGE TO FOLLOW THEM.) MY DREAM BECAME A REALITY WHEN I FOUNDED ALLY MAE BOUTIQUE IN AUGUST 2018. WE HAVE TWO CHILDREN- A BOY AND GIRL. I HAVE ALWAYS PICTURED MYSELF AS A TRUE BOY MOM AND I AM THRILLED THAT MY ELDEST, STUART, IS A BOY (LOVE HIM TO BITS). HIS LIFE OF SNAKES AND SPIDERS TAKE US ON EXCITING ADVENTURES.

HOWEVER, I AM SURPRISED BY HOW MUCH I ADORE BEING A GIRL MOM TOO. MY SWEETEST GIRL, NAMED ALLY MAE BY THE WAY, IS ENCHANTED WITH DRESSING UP AND HAS A BEAUTIFUL, NATURAL SENSE OF POISE. THE PURITY OF THIS ENCHANTMENT REMINDED ME OF MY LOVE AND PASSION FOR PRETTY THINGS, GIRLIE THINGS AND THE SHEER DELIGHT OF DRESSING UP (WHICH I FORGOT WHILST JUST BEING TOO BUSY AND BEING A MOM).

SO HERE I AM, PASSIONATELY FALLING IN LOVE AGAIN WITH COLORFUL DRESSES, HOT TRENDS AND FEMININE CUTS. THIS IS AN IMMENSELY FULFILLING EXPERIENCE, WHERE I AM REDISCOVERING MY BEST SELF AND THE JOYS OF FOLLOWING MY PASSIONS OF FASHION, HEALTH AND FITNESS ALONG THE WAY. (AND I HOPE YOU DO TOO). I HANDPICK HIGH-QUALITY GARMENTS IN A LIMITED QUANTITY TO ENSURE THAT EACH PIECE AT ALLY MAE BOUTIQUE IS UNIQUE AND EXCLUSIVE. WHETHER YOU ARE A BUSY CAREER WOMAN, MOM OR TRENDSETTER, YOU CAN SHOP ONLINE FROM A SELECTION OF BESPOKE GARMENTS AT YOUR OWN LEISURE WITH DELIVERY ANYWHERE IN SOUTH AFRICA.

ALLY MAE BOUTIQUE IS ABOUT MORE THAN PRETTY CLOTHING. IT IS ABOUT A PERSONAL EXPRESSION OF BEING BOLD, DARING AND TO JUST BE YOU!

LOVE, ELOISE